Over the weekend The New York Times published a piece entitled ‘How Apple Sidesteps Billions in Taxes’. Apple then chose to publicly respond with a statement that I’ve linked to in full above. Here’s the first section though:
Over the past several years, we have created an incredible number of jobs in the United States. The vast majority of our global work force remains in the U.S., with more than 47,000 full-time employees in all 50 states. By focusing on innovation, we’ve created entirely new products and industries, and more than 500,000 jobs for U.S. workers — from the people who create components for our products to the people who deliver them to our customers. Apple’s international growth is creating jobs domestically since we oversee most of our operations from California. We manufacture parts in the U.S. and export them around the world, and U.S. developers create apps that we sell in over 100 countries. As a result, Apple has been among the top creators of American jobs in the past few years.
What is interesting to me as an observer of Apple is not so much Apple’s tax practices, but their decision to speak up and respond at all seems like a real shift in how Apple handles situations like this. If Steve Jobs was still at the helm, you can be sure that Apple would have said nothing at all. Steve wouldn’t have felt the need to respond. Since Tim Cook has become CEO we’re seeing Apple respond much more frequently to these kind of situations. There’s no doubt that, despite being fully bought into the Apple culture that Steve created, Tim is very much his own man and adding his own stamp on things.