Posts tagged Media

Earning attention

Chris Brogan:

It took me 8 years to get my first 100 readers.

Great post on the right and wrong ways to go about earning attention for the content you create.

The Telegraph updates its iPad app (and joins the growing list of news apps I won’t be paying for)

The Telegraph has just released an update to their iPad app that is now fully integrated with the iTunes subscription system. You can buy a single issue for £1.19 or subscribe for a month for £9.99.

Where as version one delivered only partial content from the newspaper, this update brings the full array of content including the business and sports supplements, as well as the comment pages, letters, and obituaries.

There are also several other useful upgrades and updates including a night-reading mode.

Inevitably though, the question that it always comes back to is whether or not enough people will be prepared to pay for this content. And I for one know that I won’t be.

I tried The Times iPad app for a while and, though I liked the experience, the reality is that I read news from multiple sources. I am not loyal to any particular newspaper and intentionally read from a variety of sources from all political perspectives. That being so, there’s no way I can afford to pay for content from all these different sources.

I’m not sure what the solution is but, for people like me (who are growing in number very quickly), there needs to be some other kind of option.

Apps like Flipboard offer an interesting alternative but, though beautiful, they seem far more suited to the casual news reader than the more intensive news follower like myself.

No app has yet come close to curating content that I want to read as well as I do it myself. Me, my Twitter feed, and Instapaper is the best curation solution I know of right now.